A young man with dark hair wearing a white cap, black jacket, white shirt, blue jeans, and brown boots, smiling and walking alongside a black Labrador retriever on a wooded trail during sunset.

Who We Are

Our brand is built on a respect for place, tradition, and the small details that tend to last. We draw inspiration from the old South—not the polished version, but the real one: early mornings, open fields, loyal dogs, and the quiet beauty found along back roads and fence lines. This is a brand that honors tradition without getting stuck in the past. Everything we make is guided by balance. Useful, but considered. Familiar, but never careless. Pieces meant to be worn often, not saved for special occasions.

At the heart of it all is a love for the South and the culture surrounding it—quiet tidal marshes, loyal dogs wait patiently at your side, and flowers growing where the land’s been left alone. These moments shape the way we design and the stories our products carry. This isn’t about nostalgia for nostalgia’s sake. It’s about honoring what works, valuing craftsmanship, and creating pieces that feel right wherever you are.

Kevin

Country southern duck camo dog style hat.
A young man with a big smile, short messy hair, and a tattoo on his knee, holds onto a wet, muddy dog with a red collar in a natural outdoor setting, likely near a body of water with trees in the background.